YT Challenge

2011 Campaign for dairy brand Tine’s YT products; optimal nutrition before, during and after the training session developed in collaboration with the Toppidrettssenteret, the centre for professional training in Norway. We used professional athletes to motivate regular people to give their best in training challenges.

I was part of the team that developed the campaign site and produced motivation films with the athletes. 01:06 into the casefilm.

Skjermbilde 2014-11-23 kl. 16.56.06Skjermbilde 2014-11-23 kl. 17.32.33