Jordan’s travel toothbrush GO! wasn’t doing too well because the current packaging wasn’t properly showing off the product. So we were asked to create a new packaging to showcase both the toothbrush and the toothpaste clearly.
There were two packets of toothpaste in the package, and one already in place inside the toothbrush case,
and this needed to be visible to the customer.
Also, the pack had to be easy and hassle free to unpack for a customer on the go, without having to rely on scissors to open the package. The the clamshell pack was the solution for this.
The product is for sale today at pharmacies, drug stores, kiosks and grocery stores.
Nutcase Packaging Design:
Lena Sophie Dahlstrom