Projects

Portfolio Items

Drive! In-car driving game for Statoil Fuel & Retail. Brief: 1) Statoil used to have booklets with car games that they handed out at the gas stations, to children in the summer. They wanted to create a digital version of this in the form of an app for iPad and iPhone. The target group was…

Read more Statoil driving game for kids

Concept for Jarle Bernhoft’s Islander album release. We brought Bernhoft’s music out into the physical space, creating an intimate concert feeling and at the same time increasing streams. The result was a musical tram ride; The Bernhoft Tram.  

UX for Natt & Dag event app. Design by ANTI. Below: Flow excerpt  

Your boyfriend loves it, but you hate it. That mindblowingly ugly old arm chair that he sits in every night and watches Two and a half men in. You want it gone, he can’t bear the thought of parting with it. What the heck do you do? Is it gonna stay or go? Let the public solve your domestic…

Read more Stay or Go

2011 Campaign for dairy brand Tine’s YT products; optimal nutrition before, during and after the training session developed in collaboration with the Toppidrettssenteret, the centre for professional training in Norway. We used professional athletes to motivate regular people to give their best in training challenges. I was part of the team that developed the campaign site…

Read more YT Challenge

Jordan’s travel toothbrush GO! wasn’t doing too well because the current packaging wasn’t properly showing off the product. So we were asked to create a new packaging to showcase both the toothbrush and the toothpaste clearly. There were two packets of toothpaste in the package, and one already in place inside the toothbrush case, and this needed to be…

Read more Packaging for Jordan travel toothbrush

Companion app for the Ekeberg Sculpture park. iPhone and Android app: Concept Development, sketching and idea generation. (Design by Uniform Design agency. Coded by Brewin Apps) Ekeberg Nå  I  Social media feed Horisontal or vertical feed?   Trails  I  Map & compass Trails  I  Based on themes and seasons Interpret the art I The public’s interpretations of the art    

This project is from back when I was working as a junior designer in London, at Echo Brand design. At the time, the company was just starting up, and they had ads in New Design Magazine every month to front the company. They created these “what if…”-ads, to illustrate their understanding of branding. That meant…

Read more If Volvo made children’s shoes…

Potato chip brand Maarud wanted to communicate potato chips as a companion for evenings with friends and fun. We asked people to describe their ultimate dream evening, how would it be, who would be there, and where would you go? We asked people to write Norway’s longest story of their dream evening!

Digital shopping tool for grocery chain Rimi. Insight: A lot of people value saving time over getting the cheapest price. So with the slogan ”Quick and affordable” (Raskt og rimelig) we proved it by refurbishing the shops for a quicker shopping experience, then launching RIMI Pluss, a digital tool for Android and iPhone platforms that synchronises…

Read more Rimi Pluss

How do engage people in the cause for the climate changes in a new and innovative way? You make them sing. Sing for the penguins! Jørgen Amundsen, relative of Roald Amundsen and owner of Amundsen sports, was going on a collaborative expedition to the South Pole together with a few partners; Naturvernforbundet and Watercircles. The…

Read more Sing for the penguins!

New-biz packaging ideas for a variety of brands. Tampon idea  I  Personas and contexts. We looked at a number of scenarios related to different women, at different ages and with different lifestyles and occupations. Below: A variety of ideas sketched out in squares. The crazier, the better at this stage. Final idea sent to Tampax: A tampon with…

Read more Packaging ideas

Campaign site and sketch. My role: Art direction and idea.